Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
从前看《情感化设计》,对于其中所说设计的三个水平——本能的、行为的和反思的,当时尚有些懵懂。 本能和行为的还好理解,设计要好看,要好用。可反思呢?虽然诺曼举出了一些反思水平设计的优秀例子,可还是觉得它们离我太遥远。 今天看一些写苹果的文章,突然想到苹果就是...
评分2008年夏,终于看掉了Donald Norman的《设计心理学》(英文是Design of Everyday Things,不知道怎么翻的),加上之前看过诺大师的《情感化设计》,我似乎看到了一位宗师从现实主意到浪漫主义的升华。(大师是先写《设》再写《情》的,我看的顺序反了) 原文在 http://iamsuji...
评分三本设计心理学,都买了,还有2没看,是因为差点买重了这本,所以抓紧看,关于情感的部分,有些不错,尤其是关于音乐、电影,但是大部分还是觉得平淡,不象第一本有冲击力,仿佛电影中的续作一样。 有不少部分都是关于机器人,这也是我不太感兴趣的部分。 也许是,我还没有很...
评分分类:实用性 概述:为什么一件功能很到位的产品却不一定会畅销呢?到底哪些因素在这里起作用。诺曼告诉我们一个很简单的原因:“快乐”。引申为使用者的感情因素。作者只是开了个头,如果要了解最初的根源还需要修认知心理学、分析学等。 接下来就是怎么做的问题了,拿咱们...
评分不记得多久前,听人说过这样一句:你娶了一个妻子,不是因为她的功能,而是因为——爱。 这也是我们在做产品设计时常常忽视的:人的情感。 而追求功能的强大、数量,总有一天,我们明白,其实人的积极情感,是可以战胜功能的。在有正面情绪时,很多事情变得更加容易理解和记忆...
很推荐的原文。因为情感化设计的很多名词都太相似太模糊了,需要用英文再做一遍词义辨析才能明白更多。
评分it's all about seduction
评分不难看出 Norman 的乐观性格。在阐述三个层面的时候用了很多有趣的例子,层层深入。十几年前的书现在看来,第三章和第六章的内容仍然有可以继续学习的地方,其他的基本逐渐普及了,少了很多惊喜与趣味。
评分whether you are into design or not, this is a must read. from it one gets a glimpse of design, and understanding of everything things. it gives great insights into a lot of things and ask us to pay more attention to the thing around us. it is eye opening
评分it's all about seduction
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