Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
2008年夏,终于看掉了Donald Norman的《设计心理学》(英文是Design of Everyday Things,不知道怎么翻的),加上之前看过诺大师的《情感化设计》,我似乎看到了一位宗师从现实主意到浪漫主义的升华。(大师是先写《设》再写《情》的,我看的顺序反了) 原文在 http://iamsuji...
评分有一段是以《星际迷航》为例子,“首先是Spock,他基本没有情感,他母亲是人类,父亲是Vulcan火神。……” Vulcan火神!star trek 变成希腊神话了? 还有一段提到了《机器人梦见电子羊?》,“尤其是Philip K. Dick的《机器人梦见了带电的绵羊吗?》(Do Androids Dream of El...
评分跟自然相对的是人工,而人工就伴随着设计,设计无处不在。本书主要聚集设计中的情感因素。 设计的三种水平 首先是本能水平上的设计。这一层次主要是产品的物理特征,比如视觉、听觉、触觉。一般人看到一个物品想要它,往往是出于本能。 其次是行为水平。物品功能好,简单易懂...
评分 评分公司刚刚有了这本书,所以才开始看,一进入我就被吸引了,因为书最开始的几张插画,特别有意思,网上找了图没找到,下次手机拍下来,给大家看看... 呵呵,刚开始看,描述确实有些啰嗦,一些话绕来绕去的也不是很理解,大概跟个人水平有关,例如认知,情感,情绪等等,专业性的心理性词汇读上去...
Norman大叔这么多年还算有进步,可是书也写得愈发啰嗦了。
评分Norman大叔这么多年还算有进步,可是书也写得愈发啰嗦了。
评分很推荐的原文。因为情感化设计的很多名词都太相似太模糊了,需要用英文再做一遍词义辨析才能明白更多。
评分part I还不错,后半部分感觉不太好。
评分“They can create products that fulfill our needs, that are easy to understand, easy to be hold, pleasurable to use.” "have nothing in your house that you do not know to be useful, or believe to be beautiful." 设计心理学,emotioanl design的经典了。
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