具体描述
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
作者简介
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
目录信息
读后感
差点就要在当当上下单购买这本标价68元的贵书了。 不过幸好，看了看原来购买的《定位》，书扉上印着姐妹书籍《营销战》，当时就怀疑《营销战》是不是就是这本《商战》。 结果到了书店一看，两本书的正式内容一摸一样，只不过老版标价39元8 旧书《营销战》，新书《商战》，换...
评分有一天，我的前老板——小欧大人（对，又是他）在微信读书上送了这本书给我。深陷在kindle里的我感觉得到了救赎，因为kindle每次翻页都跳啊跳的眼睛都快瞎了。所以我快马加鞭把微信读书给下了，开始看起了七七八八的书.... 而送给我的《商战》看了快半年才看完。因为一开始看这...
评分今天一名观众问及Jony Ive对于小米和它的非官方口号“中国的苹果”有什么看法时，Jony Ive直截了当地回应道：“我会觉得有点刺耳，我不认为这是一种奉承。当你第一次做一件事地时候，你不知道会不会成功，但是当你花7、8年地努力做成一件事情，最后被别人简单复制了，这是剽窃...
评分如果说《定位》是理论指导，那么这本《商战》就是对，定位中提到的理论给与结合不同的市场Player地位进行的一本案例教学集。书中很多商业案例的提出之外，还介绍了理论使用的原则，可以说是对《定位》的一些具体运用进行了详细的阐释，非常具有实操的价值。 作者很好的运用了...
用户评价
看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
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