具体描述
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
作者简介
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
目录信息
读后感
像定位论的特劳特、战略领域的大前研一、管理学思想的查尔斯.汉迪、编营销学教材的科特勒、舒尔茨，这些多产的作家写了一本又又一本淡如白开水的书....
评分这本书是我收藏的经典商业图书之一，说实话我怕别人读这本书，因为真正理解这本书意义的人都会是我有力的竞争者（若从事同一行业），呵... 不是说我心胸狭隘，而是说这些话的意思是表明这本书的重要。这是一本可做为你真正意义上的“指导”图书之一。
评分用户评价
看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
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