Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
这是对我起到启蒙作用的一本书,也是我所买的第三本真正的书,也是看过《定位》后的一本书,其实有时候感觉,这本书和《定位》同样重要,毕竟它有太重要的思想在里面,感谢作者,感谢他们写的《营销战》《定位》《营销革命》,每一本都是经典。 其实我们可以把问题变得很...
评分我是在某个豪华汽车品牌做顾客关系维系,深有体会。 虽然在欧美国家,公司已经自觉的面向顾客,而在国内,还远远没有普及。所以,IMC可能会更从本质上帮助公司成长。 可这本《营销战》,配合《定位》,仍然是现在市场上的主要竞争手段。
评分这是对我起到启蒙作用的一本书,也是我所买的第三本真正的书,也是看过《定位》后的一本书,其实有时候感觉,这本书和《定位》同样重要,毕竟它有太重要的思想在里面,感谢作者,感谢他们写的《营销战》《定位》《营销革命》,每一本都是经典。 其实我们可以把问题变得很...
评分有一天,我的前老板——小欧大人(对,又是他)在微信读书上送了这本书给我。深陷在kindle里的我感觉得到了救赎,因为kindle每次翻页都跳啊跳的眼睛都快瞎了。所以我快马加鞭把微信读书给下了,开始看起了七七八八的书.... 而送给我的《商战》看了快半年才看完。因为一开始看这...
看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
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