It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2025

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Paul Arden

Phaidon Press

2003-6-1

128

USD 12.95

Paperback

9780714843377

圖書標籤: 勵誌廣告英文書心理學自我管理 PaulArden 心理廣告

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发表于2025-01-15

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2025

圖書描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 下載 mobi epub pdf txt 電子書