It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2025

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Paul Arden

Phaidon Press

2003-6-1

128

USD 12.95

Paperback

9780714843377

圖書標籤: 勵誌廣告英文書心理學自我管理 PaulArden 心理廣告

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发表于2025-02-19

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2025

圖書描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 下載 mobi epub pdf txt 電子書

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載

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用戶評價

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小書。做麵膜和煮豆漿的時間裏看完的

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小書。做麵膜和煮豆漿的時間裏看完的

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竟然很實用

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設計漂亮

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Wind zi 送給我的第一本書。適閤創意工作者

讀後感

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现代人忙忙碌碌心情浮躁，很难得会静得下心去读长篇大论。这本书短小精干，刚好符合现代人这种心态的需要。不得不说作者作为资深广告人连写书也深得“client"的心理，不失为一种周到的考虑。边读书边写笔记和随想，一个多小时也读完了，可见这本书有多么精简。没有一句废话。...

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今天又在图书馆看了一遍，发现还是挺值得读的..... 买的人不是大傻瓜.... ========== 作为一本励志书，没有通常的大段大段的废话，却常常为了突出一句话，而单独成一页。估计全书也就一万字吧，不到半个小时就能看完。所以，还是不要买，在书店站一会儿就是了。买的人是大...

評分☆☆☆☆☆

Very thought-provoking need a business card 提问式图片式思维引导式 the vision of where or who you want to be is the greatest asset you have. Do not seek praise, seek critisim. Accentuate the positive eliminate the negative. --- find out what is right n...

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It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2025

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2025

圖書描述

著者簡介

圖書目錄

用戶評價

讀後感

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2025

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025