It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Paul Arden

Phaidon Press

2003-6-1

128

USD 12.95

Paperback

9780714843377

图书标签: 励志广告英文書心理学自我管理 PaulArden 心理廣告

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发表于2024-11-21

It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书下载 2024

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书下载

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We don't see things as they are, we see them as we are.

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有种书应该被特殊分类为卡片

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小书。做面膜和煮豆浆的时间里看完的

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竟然很实用

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设计漂亮

读后感

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很少看励志书的我，因为kk的推荐死活从图书馆里借到这本书（要知道一本原文书是很贵的，虽然它很薄）。很多很经典的句子，真的令我读后心中一颤。不单单是作为广告人，更多的是作为一个人，一个想成功的人。 “Your vision of where or who you want to be is the greatest a...

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今天又在图书馆看了一遍，发现还是挺值得读的..... 买的人不是大傻瓜.... ========== 作为一本励志书，没有通常的大段大段的废话，却常常为了突出一句话，而单独成一页。估计全书也就一万字吧，不到半个小时就能看完。所以，还是不要买，在书店站一会儿就是了。买的人是大...

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读这本书的起因是因为看了龙玺创始人苏秋萍的访问他说关于广告的书他一辈子就只读这本这本小小书连想带看只需要你一个下午茶的时间前半部分讲做人后半部分才涉及到一些关于广告creative的事如果想按照这本书来活的话，首先，请大声朗诵一遍书名，get到意思了吗？其...

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It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书下载 2024

It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024