It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书下载 2025

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出版者:Phaidon Press

作者:Paul Arden

出品人:

页数:128

译者:

出版时间:2003-6-1

价格:USD 12.95

装帧:Paperback

isbn号码:9780714843377

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图书标签:

励志
广告
英文書
心理学
自我管理
PaulArden
心理
廣告
成长
渴望
自我提升
目标设定
励志
信念
坚持
潜能
梦想
心态

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具体描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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刚开始看到这一套书，我本能是拒绝的。这套书的书名、封面，无不渗透出浓浓的鸡汤味。经典创意三部曲”是欧美创意经典纪念套装，收录了美国传奇广告人乔治·路易斯的《好忠告》、英国创意鬼才保罗·亚顿的《关键不是你现在有多棒，而是你想成为多棒的人》和《无论你在想什么，...

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在巴厘岛休假，逛书店时无意中看到这本书。决定买下来只是因为书名。拆封之后才意识到这本书可能是我之后职业和人生的重要导师。对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。当下就决定把它翻译成中文，每字每句的推敲。 ...

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Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...