The Product Manager's Handbook pdf epub mobi txt 电子书 下载 2024


The Product Manager's Handbook

简体网页||繁体网页
Gorchels, Linda
McGraw-Hill
2011-8
432
$ 73.45
Hardcover
9780071772983

图书标签: 产品经理  商业  管理  科技  成长  思维  产品管理  英文原版   


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发表于2024-12-23

The Product Manager's Handbook epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Product Manager's Handbook epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Product Manager's Handbook pdf epub mobi txt 电子书 下载 2024



图书描述

This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. "The Product Manager's Handbook" shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products - from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases - including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; and, Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel; clear, easy-to-read charts that show you how to manage each crucial step from conception to completion; and, practical checklists that help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. "The Product Manager's Handbook" examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products - and beat the competition at every turn.

The Product Manager's Handbook 下载 mobi epub pdf txt 电子书

著者简介

In 1995, I was frustrated with the lack of resources available for a product manager. After conducting extensive research, and coupling it with my own experience, I wrote my first book, The Product Manager's Handbook. Since then I have written two more books (including one on Channels) and the original Product Manager's Handbook is now in its third edition with translations into several languages.

People often ask me what I do for a living now. Well, as an employee of the University of Wisconsin-Madison, I do two primary things. First, I teach on the Executive Education faculty (part of the Wisconsin School of Business). Second, I manage the curriculum of marketing courses for corporate managers and professionals, including design, development, marketing, teaching and staffing of the classes.

In my "extended" career, I write, consult and collaborate on a variety of topics with a special… Read more

This biography was provided by the author or their representative.


图书目录


The Product Manager's Handbook pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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用户评价

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

读后感

评分

读书心得: 1,产品经理说是在研发团队,平时也不怎么跟客户打交道,但说到底还是个市场类的职位。 2,产品经理的宝贵品质包括所有宝贵品质,怎么提升自己的素质都不为过。 3,产品经理依赖的是创意,常用的方法是头脑风暴。 4,书中的例子大多是传统行业,或者软硬件生产方面...  

评分

三本书,综合看,作者第一本书时明显理论体系尚未完成,第二本书改动很大,第三本书基本形成比较好的体系。 三本书综合看好一点。 第三本最好,第二本还行,第一本比较差  

评分

以前看过,最近闲来无事又开始看起来,不过每天只看一章,看多了消化费劲 呵呵。 还是值得做产品经理的人看看的

评分

现在是9月28日下午6点, 天阴阴的, 一反北加州那种阳光灿烂的形象, 旱了那么久终于该有点雨了~ 最近顶着各种压力, 坚持看了两本手册一样的书, 这是其中之一。 什么叫手册? 就不是给你看的, 是给你随时握在手里备查的~ 类似现代汉语词典之于汉语, 特点就是第...  

评分

几个大哥说本书是介绍传统行业的产品经理,不适合互联网行业的准经理们参考,我觉得这个想法有点欠妥。 今天参加ucd的书友会,有人提到了腾讯的产品经理,跑你电脑前,看到一个从没见过的网络服务,就问:“这是啥?给俺传一个。”感觉这家伙别2.0了,土的1.0都算不上。但反过...  

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