图书标签: 思维方式 产品经理 方法论 设计 工作效率 创业 英文原版 2016
发表于2024-11-22
Sprint pdf epub mobi txt 电子书 下载 2024
“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup
From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Jake Knapp (Author)
Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers.
John Zeratsky (Author)
John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz (Author)
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.
一般方法论
评分一般方法论
评分一般方法论
评分看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。
评分一般方法论
最近这几个月正好在做一个research,做了一段时间之后推进不下去,意识到自己遇到了瓶颈:发现了一个问题或者需求点,可如何将它转化成一个产品或者服务,进而能产生收益创造价值,却成了新的难题。 所以我决定暂且放下手中的事情,反思了一下:对问题的深入思考是不是足够,是...
评分从团队实践和作业角度,利用案例梳理5天设计冲刺的流程,实操性强。不过在国内有一些现实问题,毕竟区域商业环境和模型建立(尤其是产品)效率有差异,另外,大部分公司决策者比较难在此类流程中做全身心投入。 作为广告营销从业者,也希望更多跳脱出甲乙方关系链,真正以帮助...
评分 评分Sprint pdf epub mobi txt 电子书 下载 2024