图书标签: 思维方式 产品经理 方法论 设计 工作效率 创业 英文原版 2016
发表于2025-01-11
Sprint pdf epub mobi txt 电子书 下载 2025
“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup
From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Jake Knapp (Author)
Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers.
John Zeratsky (Author)
John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz (Author)
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.
一般方法论
评分一般方法论
评分一般方法论
评分看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。
评分看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。
本书整体而言比较好读,书的章节非常清晰,分为: 1. 做好准备 2. 星期一:界定问题,画出示意图,回答所面临的迫切问题 3. 星期二:拟写出多个相互竞争的潜在方案 4. 星期三:做决策,并把构想转化成为可以测试的假说 5. 星期四:做出一个实际的原型 6. 星期五:找到真实的用...
评分MVP的核心就是:用最小的成本、最高的效率,去验证实现目标的核心前提假设,给予决策者正确的反馈,从而做出判断。 MVP制作流程:确认目标-→找出核心前提假设-→提出解决方案框架-→丰富完善方案细节-→制作产品原型-→进行用户验证-→反馈-、迭代循环。 目标 1、核心在于一致...
评分从团队实践和作业角度,利用案例梳理5天设计冲刺的流程,实操性强。不过在国内有一些现实问题,毕竟区域商业环境和模型建立(尤其是产品)效率有差异,另外,大部分公司决策者比较难在此类流程中做全身心投入。 作为广告营销从业者,也希望更多跳脱出甲乙方关系链,真正以帮助...
评分这本书中的冲刺计划和我们建筑行业的项目投标有着异曲同工之处。在投标阶段,一般也就是20个工作日(即一个月时间),最重要的阶段为第一周:发散思维,出想法,定大方向阶段(和书中的5天5步骤很类似)。后几周其实主要是深化想法,同时反向优化最开始的方案。从书中可以学到...
评分Sprint pdf epub mobi txt 电子书 下载 2025