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出版者:Houghton Mifflin Harcourt

作者:Jonah Lehrer

出品人:

页数:304

译者:

出版时间:2012-3-13

价格:GBP 16.61

装帧:Hardcover

isbn号码:9780547386072

丛书系列:

图书标签:

思维
心理学
创造性
innovation
自我管理
self-improvement
English
刘未鹏推荐
想象力
创意
童年
梦想
探索
故事
成长
幻想
思维
创新

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具体描述

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

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WHERE do good ideas come from? For centuries, all credit for these mysterious gifts went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in “Imagin...

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据《Tablet》杂志上的一篇文章披露，莱勒在他的畅销书《想象：创造性的原理》(Imagine: How Creativity Works)一书中引用的鲍勃·迪伦的一些话其实是自己编造的。... 霍顿·米夫林·哈考特出版社说，出版社会召回《想象》一书，这将是一件昂贵、艰巨的事情，这也表明该社非常...

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第一章就讲，人在困境的时候，理性分析行不通的时候，就会有灵感（insights）。第二章先讲了3M的故事，再讲conceptual blending，就是把原来没关系的事情关联起来。所谓创新呢，也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢：异想天开。think o...

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