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Although economic reasoning has infiltrated many fields in the social sciences, those who study value conflicts have resisted rational choice approaches to the subject. Instead, most contend that political conflict over cultural values is best explained by group loyalties, symbolic motives and other "nonrational" factors. In this book, Dennis Chong shows that a single model can explain how people make decisions across both social and economic realms. He argues that preferences result from a combination of psychological dispositions, which are shaped by social influences and developed over the life span, as well as costs and benefits calculated according to our desire for material gain and social acceptance. Chong's book yields insights about the circumstances under which preferences, beliefs, values, norms and group identifications are formed. Most significantly, it offers an explanation of how ingrained social norms and values can change over time in spite of the myriad forces working to maintain the status quo.

List of Figures
Acknowledgments
Introduction
Interests versus Values
Rational Choice
Status Politics
Symbolic Politics
Does Rational Choice Theory Survive the
Challenges Posed by the Symbolic Politics Research?
Taking Stock of Expressive and Instrumental Theories
A Model of Individual Choice
Dispositions and Incentives
Reference Groups and Conformity
Group Dynamics
A Model of Individual Choice
Incentives: The Meaning of π
Reinforcing Only L
Reinforcing Only R
Dispositions: The Meaning of a and b
Exposure to Both L and R
Deductions: The Interplay between
Incentives and Dispositions
Conclusion
Coordination and Conflict
Four Mechanisms of Defense
Coordination Problems
Ethnocentrism
Vested Interests
Majorities and Minorities
Conclusion
Cultural Mobilization
Creating Common Frames of Reference
Deductions
General Strategies
The Element of Surprise
Convergence on a Focal Point
Arguing with Principles
Conclusion
Economics Meets Morality in a Texas Community
Background
Setting the Agenda
Framing Strategies following the First Vote
Competing Worldviews
The Role of Social and Moral Beliefs in
Solving Coordination Problems
Morality, Trust, and Social Order
Political Repercussions of Cultural
Diversity
Evaluating Information and Reasoning about
Means and Ends
Are the Citizens of Williamson County
Acting in Their Self-Interest?
Conclusion
Mass Adjustment to New Norms
Incentives and Dispositions (Reprised)
Social Adjustment to New Norms and Practices
A Model of Social Adjustment
Mechanisms of Social Change
How the South Was Won
Conclusion
Culture and Strategy
A Unifying Theory
Value Formation
Social Change
The Limits of Rationality
Expressive and Moral Action
A Final Word
Notes
Biblography
Index
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