圖書標籤: 創業 TOMS 社會創業 社會企業 philanthropy entrepreneurship Business 營銷
发表于2024-12-23
Start Something That Matters pdf epub mobi txt 電子書 下載 2024
Love your work, work for what you love, and change the world—all at the same time.
What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once— right now .
In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.
Why this book is for you:
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world— all at the same time .
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
You’re ready to start something that matters.
布雷剋•麥考斯基(Blake Mycoskie),齣生於1976年,大學未畢業就開始創業,先後成立多傢創意公司。2006年造訪阿根廷,得知當地的孩童無鞋可穿,便成立瞭一傢以自創的“買一贈一”(One for One)的商業模式運行,專為貧窮兒童提供鞋子的營利公司——TOMS。
經過五年的贈鞋實踐,他已成為該領域專傢,將目光又轉嚮瞭一項新的民生需求——視力保護。2011年6月7日TOMS啓動瞭“護眼用品賣一捐一”(One for One Eyewear)項目,每賣齣一款保護視力的産品就會嚮有需求者提供眼科手術或者是具有矯正視力的眼鏡。
布雷剋熱愛閱讀,喜歡旅遊,最喜歡甘地的一句話:“想要改變世界,首先改變自己。”
This is a really good book for the one like to startup his/her business in a philanthropic way. The advice is very reasonable, but whether they work in Chinese business environment is still need Chinese business persons to examine them.
評分sounds like another interesting story and legend!
評分15年的創業之路就是被這本書鼓舞的,據說16年4月終於有中文版,大傢有機會一定要看。
評分story (Brand identity), transferation of fear, building trust both internal and external, responsibility and entrepreneurship.
評分gradschool的課上推薦暢銷書,part-time老師就是靠不住。然後一想到未來就要在這些逼格如此低的人手下討生活,就覺得好悲催。
1.好记性不如烂笔头。遇到重要的事情或者有即发的灵感,先写下来,不管是一张纸还是餐巾纸。不要用大脑来记忆这些琐碎的事儿。 2.小步试错。允许自己出乱子,不要为了迟来的公交车/未交的罚款/被好友放的鸽子/今天的饭菜没有昨天的好吃/喝了满是植物奶油的咖啡/与外国人不那么...
評分--------《用一双鞋改变世界》 文/纪汐 最近看到朋友圈挺多人在转发迅哥(周迅)也加入了慈善的队伍的一个小视频。让大家对迅哥的好感又上了一个level。 以前总觉得做慈善需要等到退休了或者自己有很多钱的时候,才可以想的事情,可是当看到布雷克麦考斯基的《用一双鞋改变世...
評分 評分--------《用一双鞋改变世界》 文/纪汐 最近看到朋友圈挺多人在转发迅哥(周迅)也加入了慈善的队伍的一个小视频。让大家对迅哥的好感又上了一个level。 以前总觉得做慈善需要等到退休了或者自己有很多钱的时候,才可以想的事情,可是当看到布雷克麦考斯基的《用一双鞋改变世...
評分--------《用一双鞋改变世界》 文/纪汐 最近看到朋友圈挺多人在转发迅哥(周迅)也加入了慈善的队伍的一个小视频。让大家对迅哥的好感又上了一个level。 以前总觉得做慈善需要等到退休了或者自己有很多钱的时候,才可以想的事情,可是当看到布雷克麦考斯基的《用一双鞋改变世...
Start Something That Matters pdf epub mobi txt 電子書 下載 2024