The Dentsu Way pdf epub mobi txt 電子書下載 2024

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Kotaro Sugiyama

McGraw-Hill

2010-11-22

320

242.00元

Hardcover

9780071748124

圖書標籤: 廣告 dentsu cross-media 市場營銷業務廣告專業書 Studies

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发表于2024-12-22

The Dentsu Way epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Dentsu Way pdf epub mobi txt 電子書下載 2024

圖書描述

This title offers breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; and, provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following "the Dentsu Way".

The Dentsu Way 下載 mobi epub pdf txt 電子書

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圖書目錄

The Dentsu Way pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

作為曾經的電通人，以及受惠於電通和幾所中國大學廣告係閤作的課程，很有興趣看看理論化的電通。

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傳說中的中文版呢？

評分☆☆☆☆☆

傳說中的中文版呢？

評分☆☆☆☆☆

傳說中的中文版呢？

評分☆☆☆☆☆

三星半吧。講瞭電通Total communication service的理念和具體Cross switch的執行。有幾個典型案例挺有意思的。不過還是感覺100頁就能說清楚硬是說瞭200多頁。

讀後感

評分☆☆☆☆☆

cross switch是这本书的关键词，但我想它和老浦一直强调的media mix也没甚大区别。不过这本书里说，cross communication is using a core idea to create a scenario for effectively moving the target to action. 呆过美国的agency然后进入电通，觉得它有什么不同？ - 绝对...

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