Purple Cow, New Edition pdf epub mobi txt 电子书 下载 2024


Purple Cow, New Edition

简体网页||繁体网页
Seth Godin
Portfolio
2009-11-12
224
USD 23.95
Hardcover
9781591843177

图书标签: 经济商业  市场  原版  产品  Brand   


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发表于2024-12-24

Purple Cow, New Edition epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Purple Cow, New Edition epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Purple Cow, New Edition pdf epub mobi txt 电子书 下载 2024



图书描述

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

Purple Cow, New Edition 下载 mobi epub pdf txt 电子书

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Purple Cow, New Edition pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
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营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

评分

营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

评分

营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

评分

营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

评分

营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

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Purple Cow, New Edition pdf epub mobi txt 电子书 下载 2024


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