Seizing the White Space pdf epub mobi txt 电子书 下载 2025
- 商业
- 创业
- 创新
- 营销
- 管理
- 设计
- 方法论
- 商学院
- 白空间
- 战略机遇
- 创新思维
- 市场洞察
- 竞争格局
- 资源优化
- 决策框架
- 未来趋势
- 空间利用
- 增长动力
具体描述
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space it hopes to conquer. This book - from Clay Christensen's firm Innosight - is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth. Mark Johnson is cofounder and Chairman of Innosight, an innovation-based consulting and executive-training firm focused on helping companies and institutions innovate for new growth and transformation.
作者简介
目录信息
Section I: A New Model For Growth And Renewal
1. The White Space and Business Model Innovation
2. The Four-Box Business Model Framework
Section II: When New Business Models Are Needed
3. The White Space Within: Transforming Existing Markets
4. The White Space Beyond: Creating New Markets
5. The White Space Between: Dealing with Industry Discontinuity
Section III: Business Model Innovation As A Repeatable Process
6. Designing a New Business Model
7. Implementation
8. Overcoming Incumbent Challenges
Epilogue
Acknowledgments
· · · · · · (收起)
读后感
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用户评价
这本书总体上对于"jobs to be done"的换位洞察很有趣，包括里面无数对于商业模式创新的重新归类思考貌似都是以后有可能可以借鉴的东西…只可惜少了脸书推特这些市场焦点公司总觉得不幸福啊
评分Ok for a business student to get a grip of the concept, clear chapter and layout, however, i think this is a little bit light on the context and lack of business example. but a good book to help you understand the fundamental of business model and business model innovation.
评分Ok for a business student to get a grip of the concept, clear chapter and layout, however, i think this is a little bit light on the context and lack of business example. but a good book to help you understand the fundamental of business model and business model innovation.
评分这本书总体上对于"jobs to be done"的换位洞察很有趣，包括里面无数对于商业模式创新的重新归类思考貌似都是以后有可能可以借鉴的东西…只可惜少了脸书推特这些市场焦点公司总觉得不幸福啊
评分对于商业模式创新的重新归类思考貌似都是以后有可能可以借鉴的东西…
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