Spent pdf epub mobi txt 电子书 下载 2024


Spent

简体网页||繁体网页
Geoffrey Miller
Viking
14 May 2009
384
$26.95
Hardcover
9780670020621

图书标签: 社会  psychology  sociology  marketing  science  consumption  科普  社会学   


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发表于2024-11-25

Spent epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Spent epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Spent pdf epub mobi txt 电子书 下载 2024



图书描述

Evolutionary psychology—the compelling science

of human nature—has clarified the prehistoric origins

of human behavior and influenced many fields ranging

from economics to personal relationships. In Spent

Geoffrey Miller applies this revolutionary science’s

principles to a new domain: the sensual wonderland

of marketing and status seeking that we call American

consumer culture. Starting with the basic notion that

the goods and services we buy unconsciously advertise

our biological potential as mates and friends, Miller

examines the hidden factors that dictate our choices in

everything from lipstick to cars, from the magazines

we read to the music we listen to. With humor and

insight, Miller analyzes an array of product choices

and deciphers what our decisions say about ourselves,

giving us access to a new way of understanding—and

improving—our behaviors. Like Freakonomics or The

Tipping Point, Spent is a bold and revelatory book that

illuminates the unseen logic behind the chaos of consumerism

and suggests new ways we can become happier

consumers and more responsible citizens.

A leading evolutionary

psychologist probes the hidden

instincts behind our working,

shopping, and spending

Spent 下载 mobi epub pdf txt 电子书

著者简介

Geoffrey Miller is an evolutionary psychologist

and author of The Mating Mind. He was educated at

Columbia and Stanford and is associate professor of

psychology at the University of New Mexico. He lives

in Albuquerque, New Mexico, with his wife, daughter,

and many products.


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Spent pdf epub mobi txt 电子书 下载
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用户评价

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用进化论的方法看人类的消费行为和市场营销手段!很幽默啊

评分

用进化论的方法看人类的消费行为和市场营销手段!很幽默啊

评分

开了个头,有点意思。天呐,读太久都忘记了

评分

开了个头,有点意思。天呐,读太久都忘记了

评分

用进化论的方法看人类的消费行为和市场营销手段!很幽默啊

读后感

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如果人类学业是一种宗教的话,我想,Geoffrey Miller的书就是对某种宗教的幽默、渎神。 当然,大多数宗教都是需要异教徒的。 所以,这种幽默与渎神也许是一种生命力吧。 对交配权的争夺其实是整个文明开端以及发展的直观原因,这是不能忽略的。在这个前提下,Geoffrey Miller...

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