图书标签: 社会 psychology sociology marketing science consumption 科普 社会学
发表于2024-11-25
Spent pdf epub mobi txt 电子书 下载 2024
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
用进化论的方法看人类的消费行为和市场营销手段!很幽默啊
评分用进化论的方法看人类的消费行为和市场营销手段!很幽默啊
评分开了个头,有点意思。天呐,读太久都忘记了
评分开了个头,有点意思。天呐,读太久都忘记了
评分用进化论的方法看人类的消费行为和市场营销手段!很幽默啊
如果人类学业是一种宗教的话,我想,Geoffrey Miller的书就是对某种宗教的幽默、渎神。 当然,大多数宗教都是需要异教徒的。 所以,这种幽默与渎神也许是一种生命力吧。 对交配权的争夺其实是整个文明开端以及发展的直观原因,这是不能忽略的。在这个前提下,Geoffrey Miller...
评分Spent pdf epub mobi txt 电子书 下载 2024