Spent pdf epub mobi txt 电子书 下载 2025
Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
- 社会
- psychology
- sociology
- marketing
- science
- consumption
- 科普
- 社会学
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
具体描述
读后感
我们生活在一个消费主义为主导的商品社会，每次当我们浏览货架、观赏广告或宣传册时，从来没有意识到自己正在陷入商家为我们布下的圈套！一切商品的背后都有一个策划团队在进行有针对性的销售套路，这个套路决定了商品的宣传、定价和销售方式都是按照计划来展开的，而这一切都...
评分 评分 评分 评分用户评价
用进化论的方法看人类的消费行为和市场营销手段！很幽默啊
评分开了个头，有点意思。天呐，读太久都忘记了
评分用进化论的方法看人类的消费行为和市场营销手段！很幽默啊
评分浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
评分用进化论的方法看人类的消费行为和市场营销手段！很幽默啊
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