Qualitative Methods in Business Research pdf epub mobi txt 电子书 下载 2025
出版者:
作者:Kovalainen, Anne
出品人:
页数:337
译者:
出版时间:
价格:$ 131.08
装帧:
isbn号码:9781412903165
丛书系列:
图书标签:
- Qualitative Research
- Business Research
- Research Methods
- Interviewing
- Case Study
- Ethnography
- Grounded Theory
- Data Analysis
- Qualitative Data
- Business Studies
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具体描述
Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
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