The Corporate Brand pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Ind, Nicholas

2000-8

184

$ 63.28

9780814737620

图书标签:

喜欢 The Corporate Brand 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-27

The Corporate Brand epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Corporate Brand pdf epub mobi txt 电子书下载 2024

图书描述

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In "The Corporate Brand," Nicholas Ind argues strongly for a new focus on corporate brand development.Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. "The Corporate Brand" elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

The Corporate Brand 下载 mobi epub pdf txt 电子书