具体描述
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators - perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn * Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. * Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. * Protect your business and intellectual property and avoid potential legal hassles. * Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. * Build synergy with in-app cross-promotion and social networking. * Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. * Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. * Successfully navigate the App Store submission process. * Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/ Table of ContentsChapter 1: Seeing the Big Picture in a Crowded App Store Marketplace
Chapter 2: Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
Chapter 3: Protecting Your Intellectual Property.
Chapter 4: Your iPhone App Is Your Most Powerful Marketing Tool Chapter 5: Money for Nothing: When It Pays to Be Free
Chapter 6: Exploring New Business Models with In-App Purchase and Affiliate Programs
Chapter 7: Testing and Usability: Putting Your Best Foot Forward
Chapter 8: Get the Party Started! Creating a Prerelease Buzz
Chapter 9: Keys to the Kingdom: The App Store Submission Process Chapter 10: Increasing Awareness for Your iPhone App
作者简介
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这本书的叙事风格非常独特，它没有采用那种刻板的说教式口吻，而是像一位经验丰富的前辈，坐在你对面，用一种既专业又带着点幽默感的语气，娓娓道来他的心路历程和深刻见解。作者的文字功底深厚，遣词造句精准到位，经常能用三言两语就点出一个复杂概念的核心。我尤其喜欢他穿插其中的那些“幕后故事”，那些关于早期市场竞争的白热化、团队协作中的小摩擦与最终的和解，这些真实的情感流露，极大地拉近了与读者的距离，让我感觉自己仿佛是亲历者。它很少使用那些晦涩难懂的专业术语，即使有，也会立刻用最直观的比喻进行解释，确保了即便是初涉此道的新手也能轻松领会。这种既保持专业深度又不牺牲可读性的平衡掌握，是很多技术类书籍难以企及的高度。它读起来完全没有负担感，更像是一场充满启发性的深度对话。
评分对于任何一个在创新领域摸爬滚打的人来说，如何处理失败和不确定性，往往比掌握成功的方法更具价值。这本书在这方面的探讨，简直是醍醐灌顶。作者没有回避那些令人沮丧的挫折和战略性的失误，反而将它们视为宝贵的教训，进行了坦诚且深刻的反思。他探讨了在面对用户反馈的巨大落差时，如何调整心态，进行有效的产品迭代，而不是一味地固执己见。书中关于“快速原型与持续测试”的理念被阐述得淋漓尽致，它强调的不是一次性的完美，而是持续迭代的韧性。这种强调“过程哲学”而非仅仅关注“最终结果”的视角，极大地拓宽了我的思维边界。它教会我的，不仅仅是如何开发产品，更是如何以一种更具适应性和抗压性的心态去面对一个快速变化的市场环境。
评分这本书的封面设计简直是视觉上的享受，那种简约而不失精致的布局，让人一眼就能感受到作者对细节的把控。我至今还记得第一次在书店看到它时的情景，那种墨香与现代科技感完美融合的气质，着实吸引了我。内页的排版也极其考究，字体大小、行距、留白都拿捏得恰到好处，长时间阅读下来眼睛也不会感到疲惫。而且，我特别欣赏作者在章节过渡时所使用的那些小插图或者设计元素，它们既不喧宾夺主，又能巧妙地引导读者的思绪，让整个阅读过程充满了一种流畅的节奏感。装帧质量也相当出色，纸张的厚度适中，手感温润，即便是经常翻阅，书脊也没有出现任何松动的迹象。看得出来，出版方在制作这本书时投入了极大的心力，它不仅仅是一本传授知识的工具书，更像是一件值得收藏的艺术品。这种对实体媒介的尊重，在如今这个电子书盛行的时代，显得尤为珍贵，也为阅读体验增添了许多仪式感。
评分本书的结构布局体现出一种高度的逻辑性和严谨性，它不像市面上很多同类书籍那样，将所有内容堆砌在一起，而是采用了阶梯式的知识递进体系。前期的铺垫，详尽地梳理了整个行业生态的宏观视角，为读者搭建起一个坚实的理论框架，这一点至关重要，因为它让你明白“为什么”要做某件事。随后，内容逐渐深入到具体的执行层面，每一个步骤的讲解都如同精密仪器的操作手册般清晰可靠，没有丝毫含糊不清的地方。更难得的是，作者在论述完一个技术点或策略后，总会紧接着提供至少一个详实的案例分析作为佐证，这使得理论不再是空中楼阁，而是有了坚实的落地基础。这种层层递进、前后呼应的编排，让知识的吸收过程变得高效而有条理，读完一个章节，会有一种“豁然开朗”的满足感，而不是看完一堆碎片信息后的迷茫。
评分这本书的附录和资源列表堪称一份“黄金宝典”。在主体的知识传授完毕之后，作者并没有戛然而止，而是提供了一系列极具实用价值的补充材料。从推荐的第三方开发工具清单，到维护社区活跃度的策略模板，再到一些在主流课程中很少提及的法律和版权常识，内容之详尽令人咋舌。特别是其中对开源协议的简明扼要的解释，帮助我迅速厘清了一些长期困扰我的法律盲区。这些额外的资源，明显可以看出作者是倾注了大量心血去筛选和整理的，它们是经过市场残酷检验的精华，而不是泛泛而谈的链接堆砌。对于希望将书本知识转化为实际生产力的读者来说，这些实操层面的延伸内容，无疑是极大的加分项，它将这本书的价值周期大大延长，让它成为一本可以长期参考和查阅的案头必备手册。
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