图书标签: 奢侈品 商业 Luxury
发表于2024-12-25
Trading Up pdf epub mobi txt 电子书 下载 2024
Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these “new luxury” brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional “old luxury” goods. Trading Up has become the definitive book about this growing trend.
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Trading Up pdf epub mobi txt 电子书 下载 2024