Trading Up

Trading Up pdf epub mobi txt 电子书 下载 2025

出版者:Portfolio Trade
作者:Michael J. Silverstein
出品人:
页数:300
译者:
出版时间:2008-4
价格:USD 16.00
装帧:Paperback
isbn号码:9781591840701
丛书系列:
图书标签:
  • 奢侈品 
  • 商业 
  • Luxury 
  •  
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Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these “new luxury” brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional “old luxury” goods. Trading Up has become the definitive book about this growing trend.

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