Advertising is Dead pdf epub mobi txt 电子书下载 2024

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Tom Himpe

Thames & Hudson

2008-06-23

224

USD 34.95

Paperback

9780500286876

图书标签: 广告设计广告创意平面设计

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发表于2024-11-23

Advertising is Dead epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising is Dead pdf epub mobi txt 电子书下载 2024

图书描述

"If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.

Advertising is Dead 下载 mobi epub pdf txt 电子书