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【加】马尔科姆•格拉德威尔（Malcolm Gladwell）被《快公司》誉为“21世纪的彼得•德鲁克”，曾是《华盛顿邮报》商务科学专栏作家，目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”（Gladwell Effect）。
马尔科姆出生于英格兰，是牙买加人的后裔。他在加拿大长大，现居纽约市。
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
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评分 评分看了这本书才知道原来欧莱雅的广告语原文是“worth it”，顿时觉得比“值得拥有”带劲儿多了；也是看了这本书才知道一句“worth it”已经有了三四十年的历史了。于是去搜化妆品广告来看，发现除了最早版本的“I'm worth it”和流传最广的“you're worth it”，最近又有了“we'r...
评分格拉德威尔的才华和文笔是无可否认的，但不知道这次中信出版社是否急功近利为了搭异类的畅销快车，连校对翻译都没有就匆忙出版了。 我非常失望，不是对格拉德威尔，而是这本书的翻译，简直是无语了，我觉得找国内字幕组的人员来翻译都要来得精确幽默。
评分四年后，也即是2007年，Gladwell就安然事件撰写的第二篇文章“The open secrect”（《公开的秘密》）发表。在转述此篇旧文之前，且耍个花枪，来看看新闻——美国SEC诉高盛案（SEC在一项民事诉讼中，起诉高盛公司误导、欺骗投资者）。 此间曲折，还数维基百科“高盛”词条说得...
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散文集，提到的很多点都有被注意到，有点behavior economy擦边球的味道
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评分http://apple4.us/2010/04/steve-game.html
评分http://apple4.us/2010/04/steve-game.html
评分散文集，提到的很多点都有被注意到，有点behavior economy擦边球的味道
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