A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services. Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences) For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time "Innovation X" is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

Adam Richardson，青蛙設計公司創意總監、全球創新和設計顧問、TED演講人。（《X創新》網站：www.innovationxbook.com ）

• 與惠普、英特爾、雅虎、摩托羅拉和羅技等公司閤作，擁有産品研發、交互設計、産品戰略和用戶研究領域的經驗和背景。

• 發錶過多 篇與設計和商業有關的文章，在世界各地的會議上發錶演說。

• 巴黎的國立高等工業創新學校和巴塞羅那的納瓦拉大學IESE商學院的客座講師，同時擁有加州藝術學院的美術學士學位和芝加哥大學的多學科碩士學位。

• 青蛙設計是全球最著名的創新公司之一，它能幫助其他公司創造齣有意義的産品、服務和體驗，並將其推嚮市場。青蛙設計由設計師、技術人員、戰略規劃人員和分析師組成，曾為迪斯尼、通用、惠普、羅技、微軟、MTV、希捷、西門子和雅虎等公司提供跨越多種技術、平颱和媒體的高度整閤的解決方案和體驗。青蛙設計的總部位於舊金山，並在奧斯汀、紐約、西雅圖、米蘭、阿姆斯特丹、慕尼黑和上海設有辦公室。