具體描述
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
點擊鏈接進入中文版：
怪誕行為學:可預測的非理性(升級版)
著者簡介
圖書目錄
讀後感
評分
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用戶評價
理性是人類對自己的完美假設。接受、認識自己的非理性，並且是有規律、可預測的非理性，纔能讓自己更接近理性。
评分看完就深刻理解哈佛的學生為什麼抗議曼昆瞭
评分人生中太多非理性需要解釋。。
评分看完就深刻理解哈佛的學生為什麼抗議曼昆瞭
评分有空得重讀~
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