Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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怪誕行為學:可預測的非理性(升級版)
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insightful and almost unbiased.
评分不如influence好看
评分行為經濟學的入門之作
评分對relativity, the power of erouse, the impulse of keeping gates open, 以及“拖延癥患者需要積極尋求外部力量以給自己監督”這些實驗發現都印象深刻。作者通過對人的實驗，解釋瞭我們日常中經常碰到卻不甚留意的一些心理驅動選擇。讀完後有更好的瞭解人群，瞭解自己的感覺。強烈推薦！
评分不如influence好看
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