Research Methods for Business Students (5th Edition) pdf epub mobi txt 電子書 下載2025
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
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- 研究方法
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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. Thefifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students : self-assessment questions, glossary, revision flashcards, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors : teaching manual, powerpoint slides, testbank
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很有用的模闆，基本可以照抄
评分簡單易懂。好用的工具書。
评分clear step-by-step explanations for the business research, very useful in writing dissertations or thesis for novices
评分簡單易懂。好用的工具書。
评分A quite basic and general introduction about the psychological thinkings supporting researchers.
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