Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. Thefifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students : self-assessment questions, glossary, revision flashcards, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors : teaching manual, powerpoint slides, testbank
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码,是老师和学生课堂之外网络互动及交流的平台,个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
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我就指望你了。peace
评分ch4: research philosophy
评分RM是会呼吸的痛
评分当年论文的时候这本书来回翻了好多遍,尤其是research philosophy这一块,原来并不懂得,现在反刍才懂得万变不离其宗
评分clear step-by-step explanations for the business research, very useful in writing dissertations or thesis for novices
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