Research Methods for Business Students (5th Edition) pdf epub mobi txt 电子书 下载 2025
- research
- 为了写作业读的那些书
- 研究方法
- methodology
- business
- 经济学
- 工具书
- 教材
- Business Research, Academic Textbook, Research Methods, Business Studies, Student Guide, Data Analysis, Quantitative Methods, Qualitative Methods, Critical Thinking, Research Design
具体描述
在线阅读本书
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. Thefifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students : self-assessment questions, glossary, revision flashcards, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors : teaching manual, powerpoint slides, testbank
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
作者简介
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
目录信息
The nature of business and management 2
The nature of business and management research 4
Formulating and clarifying the research topic 20
Critically reviewing the literature 58
Understanding research philosophies and approaches 106
philosophy is important 107
Formulating the research design 136
Negotiating access and research ethics 168
Selecting samples 210
Using secondary data 256
Collecting primary data through observation 288
Collecting primary data using semistructured indepth 318
Selfcheck answers 358
Collecting primary data using questionnaires 360
Analysing quantitative data 414
Selfcheck answers 476
Analysing qualitative data 480
Writing and presenting your project report 526
Bibliography 561
Appendices 573
Calculating the minimum sample size 582
Glossary 587
Index 604
Copyright
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用户评价
好撸你妹！
评分简单易懂。好用的工具书。
评分挺有用 写research project的时候
评分A quite basic and general introduction about the psychological thinkings supporting researchers.
评分很有用的模板，基本可以照抄
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