The Handbook of Field Marketing

The Handbook of Field Marketing pdf epub mobi txt 電子書 下載2025

出版者:Kogan Page
作者:Alison Williams
出品人:
頁數:272
译者:
出版時間:2008-01-28
價格:USD 60.00
裝幀:Hardcover
isbn號碼:9780749450250
叢書系列:
圖書標籤:
  • 英文 
  • Outsourcing 
  • Campaign 
  • Advertising 
  •  
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If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, "The Handbook of Field Marketing" is the essential handbook for success. "The Handbook of Field Marketing" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

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