图书标签: 营销 用户研究 定性研究
发表于2024-12-25
Qualitative Market Research: A Comprehensive Guide (Paperback) pdf epub mobi txt 电子书 下载 2024
Review
"It is the ultimate training guide, mixing scholastic rigor with a very readable style, geared to serve as an encyclopedic reference." -- Anne Ward "... a comprehensive survey of the topic ... a complete resource and a fundamental yet creative cookbook ... Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way... It will be very interesting to those who wish to work in marketing, advertising, or research." -- Journal of Advertising Research
". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."
-- Review
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Qualitative Market Research: A Comprehensive Guide (Paperback) pdf epub mobi txt 电子书 下载 2024