具體描述
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
著者簡介
Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
圖書目錄
讀後感
我们生活在一个消费主义为主导的商品社会，每次当我们浏览货架、观赏广告或宣传册时，从来没有意识到自己正在陷入商家为我们布下的圈套！一切商品的背后都有一个策划团队在进行有针对性的销售套路，这个套路决定了商品的宣传、定价和销售方式都是按照计划来展开的，而这一切都...
評分认知1，生存的成本很低，但炫耀很贵。出处P67。 认知2，人们并不会真的关注你购买和展示的商品， 认知3，消费主义鼓吹两大谎言：1，高于平均水平的商品可以密闭低于平均水平的特质；2，相对自然行为，商品能带来更高更吸引人的展示。出处P92。 认知4，消费主义自恋症的两张面孔...
評分认知1，生存的成本很低，但炫耀很贵。出处P67。 认知2，人们并不会真的关注你购买和展示的商品， 认知3，消费主义鼓吹两大谎言：1，高于平均水平的商品可以密闭低于平均水平的特质；2，相对自然行为，商品能带来更高更吸引人的展示。出处P92。 认知4，消费主义自恋症的两张面孔...
評分看完了《超市里的原始人》，非常喜欢的一本书！文笔犀利幽默，逻辑清晰严谨，看书过程中不会有刷手机的念头。 ????本书解释了某人对Air Jordan、路易威登和摩托车的执念????：“许多产品都首先是一种信号，其次才是物质。我们巨大的社会性灵长类大脑在进化之后，学会了追求一个...
評分我们生活在一个消费主义为主导的商品社会，每次当我们浏览货架、观赏广告或宣传册时，从来没有意识到自己正在陷入商家为我们布下的圈套！一切商品的背后都有一个策划团队在进行有针对性的销售套路，这个套路决定了商品的宣传、定价和销售方式都是按照计划来展开的，而这一切都...
用戶評價
用進化論的方法看人類的消費行為和市場營銷手段！很幽默啊
评分堅定不移anti evolutionary psychology.
评分淺顯的道理反過來復過去說倒也能說齣點老太婆的肚皮來啊——淨道道兒~
评分堅定不移anti evolutionary psychology.
评分用進化論的方法看人類的消費行為和市場營銷手段！很幽默啊
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