Spent

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Geoffrey Miller is an evolutionary psychologist

and author of The Mating Mind. He was educated at

Columbia and Stanford and is associate professor of

psychology at the University of New Mexico. He lives

in Albuquerque, New Mexico, with his wife, daughter,

and many products.

出版者:Viking
作者:Geoffrey Miller
出品人:
頁數:384
译者:
出版時間:14 May 2009
價格:$26.95
裝幀:Hardcover
isbn號碼:9780670020621
叢書系列:
圖書標籤:
  • 社會 
  • psychology 
  • sociology 
  • marketing 
  • science 
  • consumption 
  • 科普 
  • 社會學 
  •  
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Evolutionary psychology—the compelling science

of human nature—has clarified the prehistoric origins

of human behavior and influenced many fields ranging

from economics to personal relationships. In Spent

Geoffrey Miller applies this revolutionary science’s

principles to a new domain: the sensual wonderland

of marketing and status seeking that we call American

consumer culture. Starting with the basic notion that

the goods and services we buy unconsciously advertise

our biological potential as mates and friends, Miller

examines the hidden factors that dictate our choices in

everything from lipstick to cars, from the magazines

we read to the music we listen to. With humor and

insight, Miller analyzes an array of product choices

and deciphers what our decisions say about ourselves,

giving us access to a new way of understanding—and

improving—our behaviors. Like Freakonomics or The

Tipping Point, Spent is a bold and revelatory book that

illuminates the unseen logic behind the chaos of consumerism

and suggests new ways we can become happier

consumers and more responsible citizens.

A leading evolutionary

psychologist probes the hidden

instincts behind our working,

shopping, and spending

具體描述

讀後感

評分

启发点: 民主、宗教也是营销 注重体验的消费主义看起来从唯物主义变成了唯心主义 一般以上的工作都是关于营销 你以为非正式的社会标准是你自由的选择么,其实你又是被洗脑了,比如播放饶舌音乐,就能展现他们的酷炫、态度和街头气息 社区的多样性会让社区没有凝聚感,大家就通...  

評分

我们生活在一个消费主义为主导的商品社会,每次当我们浏览货架、观赏广告或宣传册时,从来没有意识到自己正在陷入商家为我们布下的圈套!一切商品的背后都有一个策划团队在进行有针对性的销售套路,这个套路决定了商品的宣传、定价和销售方式都是按照计划来展开的,而这一切都...  

評分

如果人类学业是一种宗教的话,我想,Geoffrey Miller的书就是对某种宗教的幽默、渎神。 当然,大多数宗教都是需要异教徒的。 所以,这种幽默与渎神也许是一种生命力吧。 对交配权的争夺其实是整个文明开端以及发展的直观原因,这是不能忽略的。在这个前提下,Geoffrey Miller...

評分

看完了《超市里的原始人》,非常喜欢的一本书!文笔犀利幽默,逻辑清晰严谨,看书过程中不会有刷手机的念头。 ????本书解释了某人对Air Jordan、路易威登和摩托车的执念????:“许多产品都首先是一种信号,其次才是物质。我们巨大的社会性灵长类大脑在进化之后,学会了追求一个...  

評分

用戶評價

评分

用進化論的方法看人類的消費行為和市場營銷手段!很幽默啊

评分

堅定不移anti evolutionary psychology.

评分

堅定不移anti evolutionary psychology.

评分

用進化論的方法看人類的消費行為和市場營銷手段!很幽默啊

评分

堅定不移anti evolutionary psychology.

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