Effective Public Relations pdf epub mobi txt 電子書下載 2025

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Scott M. Cutlip

Pearson Education

2005-9

624

395.00元

平裝

9780131230149

圖書標籤: PR 商業 English

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发表于2025-06-03

Effective Public Relations epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Effective Public Relations pdf epub mobi txt 電子書下載 2025

圖書描述

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

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Effective Public Relations 下載 mobi epub pdf txt 電子書