Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼，是老師和學生課堂之外網絡互動及交流的平颱，個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
具體描述
讀後感
評分
評分
評分
評分
用戶評價
入門好書，相關傳播學和社會學理論涉及比較多，有些論點不太認同；最後幾章對實踐也有幫助。
评分入門好書，相關傳播學和社會學理論涉及比較多，有些論點不太認同；最後幾章對實踐也有幫助。
评分入門好書，相關傳播學和社會學理論涉及比較多，有些論點不太認同；最後幾章對實踐也有幫助。
评分入門好書，相關傳播學和社會學理論涉及比較多，有些論點不太認同；最後幾章對實踐也有幫助。
评分入門好書，相關傳播學和社會學理論涉及比較多，有些論點不太認同；最後幾章對實踐也有幫助。
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有