Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
具體描述
讀後感
Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...
評分Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...
評分Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...
評分Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...
評分Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...
用戶評價
用平實的語言介紹瞭品牌管理的細節知識，但語言確實囉嗦，500多頁讓人讀起來有些無力
评分概念分析多於操作指南的一本書。但對於構建知識框架還是很有用的。
评分用平實的語言介紹瞭品牌管理的細節知識，但語言確實囉嗦，500多頁讓人讀起來有些無力
评分老師的課的教材，廢話實在太多瞭。。這老師就是思維發散但邏輯結構不行。。
评分老師的課的教材，廢話實在太多瞭。。這老師就是思維發散但邏輯結構不行。。
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有