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The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms. Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual. True to its stated goal of arming consultants and corporate problem solvers with a blueprint for achieving consistently phenomenal results, The McKinsey Engagement is short on theory and long on action. Each chapter focuses on one element in the celebrated TEAM FOCUS problem-solving model and features a concise discussion of a key concept or principle, followed by: Clear rules of engagement A set of operating tactics Sophisticated problem solving tools Easy-to-follow action steps Exercises, checklists, and training tips War stories and best practices case studies A toolkit for bringing clarity, discipline, and purpose to all your problem-solving and change management initiatives, The McKinsey Engagement is an indispensable guide for consultants, as well as for executives, managers, students, and corporate trainers.

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.

Contents
Acknowledgements
Part One Meet the net gen
Introduction
Chapter 1 The Net Generation Comes of Age
Chapter 2 A Generation Bathed in Bits
Chapter 3 The Eight Net Gen Norms: Characteristics of a Generation
Chapter 4 The Net Generation Brain
Part Two Transforming institutions
Chapter 5 The Net Generation as Learners: Rethinking Education
Chapter 6 The Net Generation in the Workforce: Rethinking Talent and Management
Chapter 7 The Net Generation as Consumers: N-Fluence Networks and the Prosumer Revolution
Chapter 8 The Net Generation and the Family: No Place Like the New Home
Part Three Transforming society
Chapter 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement
Chapter 10 Making the World a Better Place - at Ground Level
Chapter 11 In Defense of the Future
Appendix
Notes
Bibliography
Index
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