Planet Google

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兰德尔•斯特罗斯(Randall Stross)是《纽约时报》“数字域”专栏作家、圣何塞州立大学商学教授。他出版的多部著述都得到了评论界的好评,其中包括《门罗公园向导》、《eBays》和《微软之路》。他目前住在加利福尼亚州柏林根市。

出版者:Free Press
作者:Randall Stross
出品人:
页数:275
译者:
出版时间:2008-09-23
价格:USD 26.00
装帧:Hardcover
isbn号码:9781416546917
丛书系列:
图书标签:
  • Google 
  • IT 
  • 管理 
  • 互联网 
  • 英文原版 
  • 科技 
  • 商业 
  • 品牌 
  •  
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Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed "New York Times" columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.

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印象中google是这几年才在中国火起来,并且有了自己的一群fans。 后来觉得google很多产品确实好用,那也只是粗略的直观印象。 这本书算是中规中矩的介绍了google公司的发展史和google的所有产品,也引出了一个叫做“云计算”的概念。 从最初的搜索引擎,到google book,到googl...  

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印象中google是这几年才在中国火起来,并且有了自己的一群fans。 后来觉得google很多产品确实好用,那也只是粗略的直观印象。 这本书算是中规中矩的介绍了google公司的发展史和google的所有产品,也引出了一个叫做“云计算”的概念。 从最初的搜索引擎,到google book,到googl...  

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印象中google是这几年才在中国火起来,并且有了自己的一群fans。 后来觉得google很多产品确实好用,那也只是粗略的直观印象。 这本书算是中规中矩的介绍了google公司的发展史和google的所有产品,也引出了一个叫做“云计算”的概念。 从最初的搜索引擎,到google book,到googl...  

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互联网进入了web2.0时代(当然也有说3.0的),也出现了不少关于这方面的书籍,比如大家熟知的《长尾理论》、《维基经济学》等等。这些书籍为我们的生活注入了亮色。已经充分享受web 2.0带来诸多好处的那些网民,自然可以轻松地驾驭这些作品;而那些尚未充分发掘2.0时代互联网潜...  

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书里对GOOGLE一步步的成长讲的比较到位,相信对Google比较感冒的同学读起来会觉得很熟悉,Google服务的质量有目共睹,同时也非常喜欢它的精神。书里没有对CHROME OS有介绍,出书的时候CHROME OS还没面世,这一直是我个人觉得争议蛮大的一个方面,Google方面确实很有创意,也很...  

用户评价

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google果然是IT界最愤青的愤青

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听的

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300年的伟大计划

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it's good to know about the one company whose audacious plan to organize everything we know.

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google果然是IT界最愤青的愤青

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