具体描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
作者简介
目录信息
读后感
不知道是原书的表述就是这样还未点到就止，还是译者翻译上语句的问题，总是让人有一种不够酣畅的感觉。 不过此书的翻译上确实还有些需要提高的地方，但是作为设计书籍匮乏和偏主观的特点，确实需要更多这样的译者来帮助分享更多有用的知识。 这本书是在飞机上来回的两个航程...
评分感兴趣的是里面的故事，比如关于柯达的故事，一个小产品在大模式里所起到的作用。理论的部分感觉比较无趣，可能是翻译的问题，希望读第二遍时可以有新的发现。
评分感兴趣的是里面的故事，比如关于柯达的故事，一个小产品在大模式里所起到的作用。理论的部分感觉比较无趣，可能是翻译的问题，希望读第二遍时可以有新的发现。
评分 评分这本书还是挺受用的。很薄，做设计、产品的不妨看看。句句有力。 ——“要学会同理心，真正的理解用户。” ——"真实的体会到用户使用软件时的情景，给出一个漂亮、互补、完美的解决方案。" ——"手机、Web、客户端不同层面的合理分工可以让每一个接触点发挥优势，去掉不合适...
用户评价
Saw in Continuum...
评分其实，作者也很乱。
评分其实，作者也很乱。
评分这本书是我刚毕业时就读过的，当时刚出版没多久
评分不过大多都是价值观,方法论依然要自己总结
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