Robin Williams provides a practical introduction to the classical principles of design in this pamphlet-sized book. Her discussion of layout is organized around four basic design principles: Contrast, Repetition, Alignment and Proximity. Each is presented in its own chapter with plenty of you-can-do-it-at-home examples. The typography section explains the principles of Concord, Conflict and Contrast, based on Williams'classification of type faces by style (Oldstyle, Modern, Slab Serif, Sans Serif, Script and Decorative), weight (Light, Bold), Shape (Narrow, Wide), and spacing. A discussion of color is notably absent; the roots of this book in early grayscale Macintosh computing show through.
Williams's book should hit the mark for amateurs creating one-page designs such as simple web sites, brochures or business cards. Set aside an hour or two to read it and do the exercises, and your designs should improve immensely. Mine have.
Robin Williams是世界著名的设计师、技术专家和畅销书作家。通过写书和授课,她已经影响了整整一代数字设计师。同时,作为Adobe和Mac技术社区内的偶像级专家,她拥有大批的拥戴者。她是Publish Magazine、Adobe Magazine等杂志的专栏作家,是MacWorld Expo等业界重要活动和组织的顾问委员会成员,还创办了Santa Fe电影艺术学院。除本书外,她还著有几十部畅销图书和获奖著作,包括The Non-Designer's Web Book、Robin WilliamsDesign Workshop、TheLittleMacBook等.有的书已被翻译为15种文字,产生了世界性的影响。
这是一本实用性书籍,阐述了设计中的四大原则:亲密性、对齐、重复和对比,并介绍了如何运用颜色、字体,以及针对各种体裁的设计注意事项。 共分为四个部分: 第一部分:介绍四大原则,每个原则都会举例,并有小结 第二部分:介绍如何运用颜色,涉及色轮、颜色关系、暗色和亮...
评分坚持在出恭的时候阅读这本书,终于看完了。 感觉收获比较大的有几点: 1.发现了以前在排版时候总觉得那么便扭的原因,例如像强调一个标题,改成全大写,结果却发现字号变小了,因为大写的标题比较宽,为了一行能够放下减小了字号,所以反而得不偿失;又比如总犯的一个错误是总...
评分 评分I feel empowered. I never looked at a page in the same way after I had finished reading this book.
评分不需要修炼内功的书,看了就能用,非常适合 Non-Designer。
评分扫盲设计的科普读物,推荐
评分practical skills
评分难得的通俗易懂,语言浅显,表述明确。
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