羅伯特·弗蘭剋,博物經濟學傢,康奈爾大學約翰遜管理學院經濟學和管理學教授,《紐約時報》經濟專欄特約評論員。弗蘭剋不是一位學術型經濟學傢。他主張經濟學應該是一門根植於經驗和觀察的社會科學,而不是以數學為核心的硬科學。
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Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.
“理论是灰色的,但生命之树常青。”这是我很喜欢的一位经济学家梁小民在本书的推荐序中提到的。全书由众多事例组成,是作者罗伯特·弗兰克教授的学生们从经济学视角对生活的观察,教授将其整理之后,借此阐释一些相对简单而又比较常见的经济理论。 读后,我印象较深且感觉似...
評分作者一直提倡这种简单的博物经济学,是不是也说明了本身见识很普通? 1.为什么新娘通常花数千美元买一套她们永不再穿的婚纱,可新郎却往往租用便宜的礼服——哪怕以后有很多场合都可能会用得上它? a) 因为大多数新娘在婚礼那天都希望显得漂亮又时尚,所以租赁公司必须储备大...
評分◎乃鼎齋無機客 截至現在,美國康奈爾大學的教授Robert Frank在今年已經出版了兩本書,一本《Richistan:A Journey Through the American Wealth Boom and the Lives of the New Rich》(《巨富国度:走进全美暴发户和新富阶层的富貴生活》),披露“美国百万富翁数目在过去1...
評分今天刚刚把《牛奶可乐经济学》这本书看完。书是在当当网上购买的。说起当当网,只要有网上购书经验的童鞋都不会陌生,经常和当当一起被提及的,还有卓越网。在这两个网上购书多了,也渐渐发现一个情况。以豆瓣今天推荐的书来说吧:四本书,其中有三本(包括《圈》、《麦》...
好玩
评分還是蠻歡樂的
评分很有趣,同時學瞭很多地道詞語。就是給Y復述其中的故事時,發現自己其實講不太清楚,真笨
评分read with critical eyes
评分很有趣,同時學瞭很多地道詞語。就是給Y復述其中的故事時,發現自己其實講不太清楚,真笨
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