Consumer Psychology of Tourism, Hospitality and Leisure pdf epub mobi txt 電子書 下載2025
- 旅遊心理學
- 酒店心理學
- 休閑心理學
- 消費者行為
- 旅遊營銷
- 酒店營銷
- 服務營銷
- 心理學
- 消費者決策
- 體驗經濟
具體描述
This second volume on this topic reflects on the progress in consumer psychology theory and research. It is based on papers presented in the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Vienna, July 2000. The book focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional products attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. These are typical behavioural research and measuring methodology problems that the tourism, hospitality and leisure and industry is facing.
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