Just how risky is the movie industry? Is screenwriter William Goldman's claim that "nobody knows anything" really true? Can a star and a big opening change a movie's risks and return? Do studio executives really earn their huge paychecks? These and many other questions are answered in Hollywood Economics. The book uses powerful analytical models to uncover the wild uncertainty that shapes the industry. The centerpiece of the analysis is the unpredictable and often chaotic dynamic behaviour of motion picture audiences. This unique and important book will be of interest to students and researchers involved in the economics of movies, industrial economics and business studies. The book will also be a real eye-opener for film writers, movie executives, finance and risk management professionals as well as more general movie fans.
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How to cope with extreme demand uncertainty in film industry. Empirical results and suggestive applications.
评分How to cope with extreme demand uncertainty in film industry. Empirical results and suggestive applications.
评分How to cope with extreme demand uncertainty in film industry. Empirical results and suggestive applications.
评分好多炫酷神奇的模型!!
评分權當科普，可惜年代久瞭，現在商業模式已經很不一樣。
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