“Refreshingly irreverent and lucidly written…go for it whether you’re a wannabe or an old pro!” – James H. Kennedy, Founder, Consultant News, on the first edition of Consulting For Dummies. “Whether you are a novice consultant or a pro, Consulting For Dummies coaches you to outstanding success. It is crammed with practical, proven tips and techniques to attract clients and to deliver a quality project profitably while having fun.” – Bradley Zehner II, Ph.D., Professor, Pepperdine University , and Founder, Zetec, Strategy and Marketing Consulting, on the first edition of Consulting For Dummies. “This book is a revelation – a must read.” – Ken Shelton, Editor, Executive Excellence, on the first edition of Consulting For Dummies. Product Description
So you want to be a consultant? If you have expertise people are willing to pay for and the motivation to work hard at this exciting and rewarding profession, Consulting For Dummies, 2 nd Edition, supplies the rest. Newly revised – with lots more information for aspiring and established consultants alike – Consulting For Dummies, 2 nd Edition is without a doubt the most current and comprehensive book available today on the art and business of consulting. In it, you’ll find everything you need to set up your consulting business, generate demand for your services, create lasting solutions for your clients, and succeed! This friendly, practical, guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You’ll find expert tips on setting fees, keeping track of time and money, and building a business with new clients, including the latest on using the Internet to market your services and make a name for yourself. Discover how to: Start a successful consulting business Build partnerships with clients Handle financial and legal issues Set your fees (including advanced pricing strategies) Write winning proposals Understand and develop solutions for client problems Make great presentations Negotiate contracts Promote your business Implement your recommendations and make them stick Practice the ABCs of selling Reward current clients for referrals Troubleshoot common consulting issues Take your consulting business to the next level Complete with savvy tips on how to improve cash flow, find new clients, and increase your business with existing clients Consulting For Dummies, 2 nd Edition, helps you get your business up and running fast. And if you’ve already got an established consulting business, Consulting For Dummies, 2 nd Edition, helps you take your business to the next level – building your client base and increasing your bottom line.
From the Back Cover
The fun and easy way to turn your expertise into income This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients. So whether you’re a novice looking for your first client or an experienced consultant searching for new techniques to build your business, you’ll find the answers here! Discoverhow to: Handle financial and legal issues Promote your business Write winning proposals Make great presentations Negotiate contracts Take your business to the next level About the Author
Bob Nelson ( San Diego , CA ) is founder and president of Nelson Motivation, Inc., a management training and consulting firm based in San Diego , California . As a practicing manager and a best-selling author, he is an internationally recognized expert in the areas of employee recognition, rewards, motivation, morale, retention, productivity, and management. He is author of the bestselling book 1001 Ways to Reward Employees (Workman) — which has sold over 1.5 million copies worldwide — and coauthor of the best-selling book Managing For Dummies, 2nd Edition, with Peter Economy (Wiley), as well as 18 other books on management and motivation.
Bob has been featured extensively in the media, including television appearances on CNN, CNBC, PBS, and MSNBC; radio appearances on NPR , USA Radio Network and the Business News Network; and print appearances in the New York Times, the Wall Street Journal, the Washington Post, and many more. He writes a weekly column for American City Business Journals and a monthly column for Corporate Meetings & Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. Drucker Graduate Management Center of Claremont Graduate University in suburban Los Angeles , and received his MBA in organizational behavior from The University of California at Berkeley . For more information on products and services offered by Nelson Motivation, Inc. — including speaking or consulting services — call 800-575-5521. Visit Bob at his Web site: www.nelsonmotivation.com. Peter Economy (La Jolla, CA) is a freelance business writer and publishing consultant who is associate editor of the Apex award-winning magazine Leader to Leader, and coauthor of the best-selling book Managing For Dummies, 2nd Edition, with Bob Nelson (Wiley), Giving Back with Bert Berkley (Wiley), The SAIC Solution with J. Robert Beyster (Wiley), as well as the author or coauthor of more than 35 other books on a wide variety of business and other topics. Visit Peter at his Web site: www.petereconomy.com and be sure to check out his blog at: www.theventureedge.com.
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这本书的内容,对于我这样对咨询行业一无所知的人来说,简直是一场及时雨。我之前总觉得咨询行业是精英的专属领域,普通人根本无法企及。但《Consulting for Dummies》这本书,用一种非常接地气的方式,让我看到了咨询行业的另一面。作者们并没有故弄玄虚,而是用最朴实的语言,揭示了咨询的核心价值。我最受触动的是关于“创造价值与解决痛点”的章节,它让我明白,咨询的最终目的,是为了帮助客户解决实际问题,创造 tangible 的价值。这本书就像一位经验丰富的向导,带领我一步步地探索咨询的世界。它没有给我灌输过多的理论,而是通过大量的实践指导和案例分析,让我理解了咨询的精髓。我开始在自己的生活中,尝试运用书中所学的思考方式和方法,去分析和解决我遇到的各种问题,并且发现,很多看似棘手的问题,都可以通过系统性的思考,找到有效的解决方案。这本书不仅为我打开了一扇新的职业大门,更重要的是,它让我看到了自己内在的潜力,并且拥有了实现这一切的信心。
评分这本书的出现,简直就像在茫茫大海中给我指明了方向的灯塔!我之前一直对咨询行业充满好奇,但又觉得它高高在上,遥不可及。在朋友的推荐下,我毫不犹豫地买下了《Consulting for Dummies》。拿到书的那一刻,我就被它朴实无华的封面吸引了,这让我觉得它不像那些“高大上”的书籍那样令人望而生畏。翻开第一页,我就被作者的坦诚和幽默所打动,他们用最接地气的方式,一点点地揭开了咨询世界的神秘面纱。我一直以为咨询就是一套套复杂的理论和模型,但这本书告诉我,很多时候,关键在于你如何理解问题、如何与人沟通、如何找到真正的解决方案。它没有卖弄那些我听不懂的术语,而是通过生动的故事和清晰的步骤,让我明白,即使是一个刚入行的新手,也能逐步掌握咨询的精髓。我最喜欢的部分是关于“提问的艺术”的章节,它让我意识到,好的问题比完美的答案更重要。这本书就像一位耐心细致的导师,在我迷茫的时候,用最简单直接的方式指引我前进。它不仅仅是一本书,更像是我职业生涯的一位启蒙者。
评分我必须说,《Consulting for Dummies》这本书的价值远远超出了我的预期。在阅读之前,我对于咨询这个概念的理解非常模糊,甚至觉得它只存在于大型企业或咨询公司的专业人士之间。但这本书以一种极其清晰且引人入胜的方式,打破了我所有的固有印象。作者们并没有使用复杂的学术语言,而是用一种非常友好的方式,将咨询的核心要素进行了拆解和阐述。我最受启发的是关于“逻辑思维与问题分解”的部分,它让我明白,看似复杂的问题,都可以通过系统性的拆解,找到其根本原因。这本书不仅仅教授了“做什么”,更重要的是教会了我“如何思考”。我开始在日常工作和生活中,尝试运用书中所学的方法来分析问题,寻求更优的解决方案。书中的一些小技巧,比如如何进行有效的访谈,如何构建清晰的演示文稿,都让我受益匪浅。我感觉自己仿佛拥有了一套全新的工具箱,可以应对各种挑战。这本书让我看到了一个全新的职业可能性,并且赋予了我实现它的信心和能力。
评分我一直觉得,学习咨询就像学习一门新语言,需要大量的词汇和语法,才能进行流利的交流。然而,《Consulting for Dummies》这本书,却像一位经验丰富的语言老师,用最简单易懂的方式,教会了我这门“咨询语言”的基本规则和常用表达。它并没有让我一开始就去背诵厚重的词典,而是通过一个个生动的例子,让我体会到了这门语言的魅力和实用性。我最喜欢的是书中关于“项目管理与交付”的部分,它将一个看似庞大复杂的咨询项目,分解成了一个个可执行的步骤,让我不再感到无从下手。这本书的写作风格非常活泼,充满了作者的个人经验和独到见解,读起来一点也不枯燥。它让我明白,咨询不仅仅是脑力劳动,更是需要耐心、细心和同理心的过程。我开始尝试在自己的工作中,运用书中所学的沟通技巧,与同事和客户建立更良好的关系,并且取得了令人惊喜的效果。这本书是我通往咨询世界的第一块敲门砖,让我看到了更多精彩的可能性。
评分老实说,我抱着半信半疑的态度开始阅读这本书的。我一直觉得咨询行业需要天赋异禀或者拥有多年经验的人才能胜任,而我自认为只是一个普通人,很难在这个领域有所作为。然而,《Consulting for Dummies》彻底颠覆了我的认知。作者们以一种极其务实和非学术的方式,将咨询的核心理念和实用技巧娓娓道来。他们没有炫技,而是专注于如何让读者真正理解并应用这些知识。我尤其欣赏书中关于“倾听与同理心”的部分,这让我明白,在咨询过程中,理解客户的真实需求和情感状态是多么至关重要。我之前总觉得咨询就是提供解决方案,但这本书让我看到了一个更深层次的维度——建立信任,理解人性。书中的案例分析也十分精彩,它们真实地反映了咨询过程中可能遇到的各种挑战,并提供了极具操作性的应对方法。我开始意识到,即使是没有华丽的背景,只要掌握了正确的思考方式和沟通技巧,一样可以在咨询领域发光发热。这本书给予了我巨大的信心,让我敢于去尝试,去探索属于自己的咨询之路。
评分pretty useful for self-assessment, however bit off the topic for me in terms of the getting your own biz part...
评分pretty useful for self-assessment, however bit off the topic for me in terms of the getting your own biz part...
评分pretty useful for self-assessment, however bit off the topic for me in terms of the getting your own biz part...
评分pretty useful for self-assessment, however bit off the topic for me in terms of the getting your own biz part...
评分pretty useful for self-assessment, however bit off the topic for me in terms of the getting your own biz part...
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