The Codes of Advertising pdf epub mobi txt 電子書 下載2025
- 廣告
- political
- of
- meaning
- fetishism,
- economy
- communication
- P.E
- 廣告
- 營銷
- 傳播學
- 品牌
- 消費者行為
- 心理學
- 文化研究
- 媒體
- 說服
- 符號學
具體描述
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
著者簡介
圖書目錄
讀後感
評分
評分
評分
評分
用戶評價
Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
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