This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
簡言之，市場經濟體製下的電視節目隻是勾引你坐在電視前為電視颱免費打工的魚餌，從商業邏輯上講，它根本不需要美味和優質。反而是廣告越做越好看，因為商品不僅要勾引你，還要上你。
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分簡言之，市場經濟體製下的電視節目隻是勾引你坐在電視前為電視颱免費打工的魚餌，從商業邏輯上講，它根本不需要美味和優質。反而是廣告越做越好看，因為商品不僅要勾引你，還要上你。
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