E-commerce and V-business pdf epub mobi txt 电子书 下载 2025
- 电子商务
- 虚拟商业
- 网络营销
- 商业模式
- 互联网经济
- 数字化转型
- 在线零售
- 供应链管理
- 消费者行为
- 创业
具体描述
"E-Commerce and V-Business" examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence, it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. One of the first texts to explicitly recognize the converging aspects of electronic commerce and virtual organisation, it is an up-to-date, leading academic text involving an international team of experts. It is packed with recent case studies illustrating how electronic commerce and virtual business have created significant strategic benefits.
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