Kleppner's Advertising Procedure pdf epub mobi txt 電子書下載 2024

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Lane, Ronald/ King, Karen/ Russell, Tom

Prentice Hall

2007-7

864

$ 216.59

HRD

9780132308298

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发表于2024-11-24

Kleppner's Advertising Procedure epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Kleppner's Advertising Procedure pdf epub mobi txt 電子書下載 2024

圖書描述

There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

Kleppner's Advertising Procedure 下載 mobi epub pdf txt 電子書