Kleppner's Advertising Procedure pdf epub mobi txt 电子书下载 2024

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Lane, Ronald/ King, Karen/ Russell, Tom

Prentice Hall

2007-7

864

$ 216.59

HRD

9780132308298

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发表于2024-09-22

Kleppner's Advertising Procedure epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Kleppner's Advertising Procedure pdf epub mobi txt 电子书下载 2024

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There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

Kleppner's Advertising Procedure 下载 mobi epub pdf txt 电子书