Implementing CRM pdf epub mobi txt 電子書 下載 2024


Implementing CRM

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Finnegan, David Jesse/ Willcocks, Leslie P.
John Wiley & Sons Inc
2007-5
342
1088.00 元
HRD
9780470065266

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发表于2024-11-11

Implementing CRM epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Implementing CRM epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Implementing CRM pdf epub mobi txt 電子書 下載 2024



圖書描述

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies.

This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge.

Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea.

Implementing CRM 下載 mobi epub pdf txt 電子書

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