From Ice Cream to the Internet pdf epub mobi txt 电子书下载 2024

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Scott A. Shane

Prentice Hall

2005-01-21

256

USD 34.99

Hardcover

9780131494213

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发表于2024-09-22

From Ice Cream to the Internet epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

From Ice Cream to the Internet pdf epub mobi txt 电子书下载 2024

图书描述

In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

From Ice Cream to the Internet 下载 mobi epub pdf txt 电子书