Social Media in Rural China

Social Media in Rural China pdf epub mobi txt 電子書 下載2025

出版者:UCL Press
作者:Tom McDonald
出品人:
頁數:220
译者:
出版時間:2016-9
價格:GBP 15.00
裝幀:Paperback
isbn號碼:9781910634684
叢書系列:
圖書標籤:
  • 人類學
  • 傳播學
  • 農村
  • anthropology
  • Communication
  • 網絡社會學
  • 網絡
  • 社會學
  • 社交媒體
  • 中國農村
  • 數字鴻溝
  • 信息傳播
  • 鄉村發展
  • 社會變革
  • 媒介研究
  • 文化影響
  • 移動互聯網
  • 農民工
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具體描述

China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution?

Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

著者簡介

Tom McDonald is Assistant Professor in the Department of Sociology, The University of Hong Kong. He received his PhD in Anthropology from UCL in 2013 and has published numerous academic articles on Internet use and consumption practices in China.

圖書目錄

Introduction and field site: Down to the countryside
The Social Media Landscape: Visibility and economy
Visual Postings: Idealising family – love, marriage and ‘little treasures’
Relationships: Circles of friends, encounters with strangers | Moral accumulation: Collecting credits on social media
Broader relations: The family, the state and social media
Conclusion: Circles and Strangers, Media Moralities, and ‘the Chinese Internet’
· · · · · · (收起)

讀後感

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用戶評價

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很想知道那些喜歡轉發“願得一人心”“我願意等你”的農村女孩們後來是到城市去上大學瞭,還是進工廠瞭,她們是怎麼找的男朋友,男朋友符閤她曾經的設想嗎,或者她的想法為什麼轉變瞭?

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還行吧。直球。選題也挺有意思的。可是有些結論很讓人費解。比如孩子希望與父母在網絡世界建立聯係。當然作者的田野結果就是這麼說的。還有性彆關懷有點硬拗。

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第一章一邊笑一邊看的呢。

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很多常識現象,我們經常都是帶著嘲諷的眼光看的;評論說有些論斷已過時,但作者恰恰沒有下什麼論斷;我們常自以為掌握瞭全景,但這全景其實是天南海北支離破碎的材料拼湊起來的,人類學考察的地域雖然微小,看到的卻是一隻完整的蝴蝶。

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很想知道那些喜歡轉發“願得一人心”“我願意等你”的農村女孩們後來是到城市去上大學瞭,還是進工廠瞭,她們是怎麼找的男朋友,男朋友符閤她曾經的設想嗎,或者她的想法為什麼轉變瞭?

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