Chaos Monkeys

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Antonio García Martínez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He lives on a forty-foot sailboat on the San Francisco Bay.

出版者:Harper
作者:Antonio Garcia Martinez
出品人:
頁數:528
译者:
出版時間:2016-6-28
價格:USD 29.99
裝幀:Hardcover
isbn號碼:9780062458193
叢書系列:
圖書標籤:
  • 創業 
  • 矽榖 
  • 計算機 
  • 科技 
  • 互聯網 
  • 商業 
  • 美國 
  • 傳記 
  •  
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Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most provocative chaos monkeys is Antonio García Martínez.

After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and Chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sports cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley cad.

Now this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization, and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, how will we survive?

The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are simply the seductive go-between.

Startups are business experiments performed with other people’s money. Marketing is like sex: only losers pay for it.

具體描述

讀後感

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“现在,和往常一样,一些有先见之明的学者看到了这一天会再次到来,他们把这次全新的媒体中世纪化过程命名为“第二次口口相传”(Secondary Orality)和“古登堡右括号”(the Gutenberg Parenthesis,因为古登堡打开了文字纪元的左括号,赋予全社会读写能力,而扎克伯格的Fac...  

用戶評價

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3.5星吧,自己絮絮叨叨和生活細節、不斷引經據典、以及FB的工作都不怎麼有趣,有些吐槽和反省、自己創業經曆、收入部分倒還是不錯

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被標題騙來讀瞭400頁終於棄。不過是把偏見當幽默的作者喂飽自尊心的飼料罷瞭。包裝成商業科技的自傳,這年頭真是什麼書都可以稱作new york times best seller。

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20180224 wanqu

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很精彩 就喜歡看這種現實的drama

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三星半,作者會講故事,但是乾貨太少,扯淡太多。我們就是拿時間來換金錢的奴隸們

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