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Jake Knapp (Author)

Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers.

John Zeratsky (Author)

John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz (Author)

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.

出版者:Bantam Press

作者:Jake Knapp

出品人:

頁數:288

译者:

出版時間:2016-3-10

價格:GBP 14.99

裝幀:Paperback

isbn號碼:9780593076118

叢書系列:

圖書標籤:

思維方式
産品經理
方法論
設計
工作效率
創業
英文原版
2016

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“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup

From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

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一去好友家做客，发现她的床头柜上放了一本书，就是这本《设计冲刺》。我还以为是讲设计、排版、创意的书籍，便打算翻翻看看。但是好友说这本书讲得并不是艺术设计，而是产品设计，估计我这个文艺女青年，不会喜欢。老喜欢钻尖的我，便说，“鲁迅说，先前的文学青年，往往厌...

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Sprint在英文中中是那种竭尽全力的冲刺短跑，在谷歌它是一个一周解决难题，测试新想法的路线图和解决方案。最早接触Sprint的思路是源于我是Google Venture的忠实读者（它们是这个gv.com域名的所有者），Google Venture是谷歌自己的风险投资基金，投资初创公司，他们也有一个...

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