图书标签: 设计 产品 思维 商业 用户体验 成长 product 管理
发表于2024-11-03
Badass: Making Users Awesome pdf epub mobi txt 电子书 下载 2024
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
前半部分同标题,后半部分是理解大脑工作原理后有效练习。
评分好书,浅显易懂,但是却给了个framework关于如何设计一套方法让人掌握技能。不止可以从产品经理或者设计角度来设计产品,而且可以用在自己的生活学习中,比如孩子想学钢琴,如何让他有兴趣,坚持学,还有学习的技能。自身也可以用,正好对自身学习有些迷茫最近,正好可以试试
评分好书,浅显易懂,但是却给了个framework关于如何设计一套方法让人掌握技能。不止可以从产品经理或者设计角度来设计产品,而且可以用在自己的生活学习中,比如孩子想学钢琴,如何让他有兴趣,坚持学,还有学习的技能。自身也可以用,正好对自身学习有些迷茫最近,正好可以试试
评分年度最佳图书
评分前半部分同标题,后半部分是理解大脑工作原理后有效练习。
译者序 挑战·序幕 一种分析方法:逆向分析,找出共性。 口碑传播,蕴含感受:成就用户。应该逆向分析成功用户。 l 相对于产品表现出色,基于用户表现出色的竞争门槛更低: l 更具有吸引力的引用场景: 总结: 帮助一小部分用户在一个更大的应用场景中获得显著成功,与此同时,...
评分 评分 评分看完之后整个感觉这本书比较适合教育培训行业的老师,可以很好地帮助学生成长;不太适合互联网行业里做产品的思路;实体产品行业或许也适合,不太内行,不好说。 按照作者的思路读下来,有几点感想: 1. 核心思想是说好产品是帮助用户变得卓越,帮助用户由新手变成专家,这样用...
评分这本书的核心观点就是标题——用户不关心产品如何,只关心用了产品之后的自己。所以站在用户角度来思考,成就客户,使之卓越,然后他们会自发的宣传产品从而达到口碑效应,才是做出真正好产品和爆款的思路 对我这个产品营销门外汉而言,算是一个有趣新鲜的观点,基本同意书中所...
Badass: Making Users Awesome pdf epub mobi txt 电子书 下载 2024