图书标签: 设计 产品 思维 商业 用户体验 成长 product 管理
发表于2024-11-22
Badass: Making Users Awesome pdf epub mobi txt 电子书 下载 2024
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
前50页能够让你思考一些问题,还不错。但是整本书也就止步于此了,实在读不下去,没什么例子。还专门看了作者的两个演讲,也乏善可陈
评分年度最佳图书
评分好书,浅显易懂,但是却给了个framework关于如何设计一套方法让人掌握技能。不止可以从产品经理或者设计角度来设计产品,而且可以用在自己的生活学习中,比如孩子想学钢琴,如何让他有兴趣,坚持学,还有学习的技能。自身也可以用,正好对自身学习有些迷茫最近,正好可以试试
评分好书,浅显易懂,但是却给了个framework关于如何设计一套方法让人掌握技能。不止可以从产品经理或者设计角度来设计产品,而且可以用在自己的生活学习中,比如孩子想学钢琴,如何让他有兴趣,坚持学,还有学习的技能。自身也可以用,正好对自身学习有些迷茫最近,正好可以试试
评分年度最佳图书
在做产品运营前,需要对产品进行深入的了解,才能根据已知的信息,做出针对性的运营措施? 1、产品调研:市场有多大、竞品情况、我们有哪些有利条件、产品完成时间和成本、产品生存周期? 2、渠道挖掘:市场上有哪些推广渠道、PC端和移动端转化较好的渠道有哪些、竞争对手做了...
评分译者序 挑战·序幕 一种分析方法:逆向分析,找出共性。 口碑传播,蕴含感受:成就用户。应该逆向分析成功用户。 l 相对于产品表现出色,基于用户表现出色的竞争门槛更低: l 更具有吸引力的引用场景: 总结: 帮助一小部分用户在一个更大的应用场景中获得显著成功,与此同时,...
评分这本书的定位以及面向的读者感觉让我觉得非常困惑,以及这本书的价值和意义在哪里? 中文书名让读者乍一看觉得这是一本能够帮助你设计好产品,提升用户留存和转化的书,同时作序推荐都是互联网的产品专家,但是本书: 1. 除了作者本书开头顺带引入一些对产品的思考,后面的内容...
评分Badass: Making Users Awesome pdf epub mobi txt 电子书 下载 2024