Badass: Making Users Awesome pdf epub mobi txt 电子书 下载 2024


Badass: Making Users Awesome

简体网页||繁体网页
Kathy Sierra
O'Reilly Media
2015-2-23
304
USD 26.99
Paperback
9781491919019

图书标签: 设计  产品  思维  商业  用户体验  成长  product  管理   


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发表于2024-12-24

Badass: Making Users Awesome epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Badass: Making Users Awesome epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Badass: Making Users Awesome pdf epub mobi txt 电子书 下载 2024



图书描述

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Badass: Making Users Awesome 下载 mobi epub pdf txt 电子书

著者简介

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.


图书目录


Badass: Making Users Awesome pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
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用户评价

评分

前50页能够让你思考一些问题,还不错。但是整本书也就止步于此了,实在读不下去,没什么例子。还专门看了作者的两个演讲,也乏善可陈

评分

前50页能够让你思考一些问题,还不错。但是整本书也就止步于此了,实在读不下去,没什么例子。还专门看了作者的两个演讲,也乏善可陈

评分

前半部分同标题,后半部分是理解大脑工作原理后有效练习。

评分

前50页能够让你思考一些问题,还不错。但是整本书也就止步于此了,实在读不下去,没什么例子。还专门看了作者的两个演讲,也乏善可陈

评分

前半部分同标题,后半部分是理解大脑工作原理后有效练习。

读后感

评分

译者序 挑战·序幕 一种分析方法:逆向分析,找出共性。 口碑传播,蕴含感受:成就用户。应该逆向分析成功用户。 l 相对于产品表现出色,基于用户表现出色的竞争门槛更低: l 更具有吸引力的引用场景: 总结: 帮助一小部分用户在一个更大的应用场景中获得显著成功,与此同时,...  

评分

内容很不错,以用户为出发点,探讨产品如何帮助用户变得更好。如果排版做的好一点的话,读起来的可读性会更好。 我写了一篇读书笔记,整理了本书的逻辑,希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号:拉里的理想 我会在这里分享更...  

评分

略显不足 先说在阅读电子书的过程中感受到的不够友好的地方。 1. 类似 Headfirst 系列那样的图形与手写文本,转化为豆瓣阅读里的图文形式之后,无法标记文本,也影响阅读体验,不明白为什么要在电子书里原样复制过来,很多关键点都写在图里,极易错过。 2. 3D物件素材和较为年...  

评分

评分

译者序 挑战·序幕 一种分析方法:逆向分析,找出共性。 口碑传播,蕴含感受:成就用户。应该逆向分析成功用户。 l 相对于产品表现出色,基于用户表现出色的竞争门槛更低: l 更具有吸引力的引用场景: 总结: 帮助一小部分用户在一个更大的应用场景中获得显著成功,与此同时,...  

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