图书标签: 行为经济学 经济学 心理学 经济 economics 英文原版 Economics 心理
发表于2025-04-02
Misbehaving pdf epub mobi txt 电子书 下载 2025
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
行为经济学的部分有意思...传记的部分有点没劲
评分读完觉得故事还是不错,这是autobiography吧。
评分编年史的基础上介绍自己做过的项目与观点,比较松散,故事性不太强
评分编年史的基础上介绍自己做过的项目与观点,比较松散,故事性不太强
评分读完觉得故事还是不错,这是autobiography吧。
行为经济学,是在经济学的基础上融合了心理学和其他社会科学内容的经济学分支。这一分支因2017年理查德•泰勒获诺贝尔经济学奖,而更加受到关注。说实话,我觉得行为经济学要比传统的写在黑板上的经济学更加有趣,贴近生活。本书以时间线讲述了行为经济学的发展历程 首先,作...
评分理性人与大忽悠 ——读《“错误”的行为》 书非借不能读也,好友吕兄借我这本经济学类著作,虽然以前从未涉猎,还是硬着头皮花了一个多月时间啃下了这本近四百页的“大砖头”。“理性经济人”、“前景理论”、“沉没成本”、“有效市场假说”一个个新鲜的名词背后是一段段新鲜...
评分传统经济学的框架,总是喜欢将复杂而繁琐的经济行为抽象成简单而直观的经济模型。抽象化的模型无疑是具有里程碑意义的,它有效地将经济现象中的种种干扰因素成功剥离,并且在数理运算的基础上构筑起逻辑缜密的分析框架。无论是揭示宏观经济运行规律的IS-LM模型,还是探讨微观企...
评分1禀赋效应:当一个人一旦拥有某项物品,那么他就会觉得这个物品价值特别大,比拥有之前大得多。塞勒认为,由于禀赋效应的存在,人们在决策过程中,对于“利害”的权衡并不均衡,对于“避害”的考虑,要远远大于对于“趋利”的考虑。它启发我们,在面对一些需要影响别人决策的场...
评分这是一本有趣又有可操作性的书。里面的一些理论用好了,甚至能够提升你的投资格局和业绩。以下这段文字,是投基君围绕如何在实践中应用两位诺贝尔奖得主提出的效用曲线,提升投资业绩的真实分享。欢迎感兴趣的小伙伴关注微信公众号“投基手册”,投基君会持续输出投资方面的干...
Misbehaving pdf epub mobi txt 电子书 下载 2025