具体描述
作者简介
Henry Ford (July 30, 1863 - April 7, 1947) was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production. His introduction of the Model T automobile revolutionized transportation and American industry. As owner of the Ford Motor Company, he became one of the richest and best-known people in the world. He is credited with "Fordism": mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchise system that put dealerships throughout most of North America and in major cities on six continents-wikipedia
目录信息
I. THE BEGINNING
II. WHAT I LEARNED ABOUT BUSINESS
III. STARTING THE REAL BUSINESS
IV. THE SECRET OF MANUFACTURING AND SERVING
V. GETTING INTO PRODUCTION
VI. MACHINES AND MEN
VII. THE TERROR OF THE MACHINE.
VIII. WAGES
IX. WHY NOT ALWAYS HAVE GOOD BUSINESS?
X. HOW CHEAPLY CAN THINGS BE MADE?
XI. MONEY AND GOODS
XII. MONEY--MASTER OR SERVANT?
XIII. WHY BE POOR?
XIV. THE TRACTOR AND POWER FARMING
XV. WHY CHARITY?
XVI. THE RAILROADS
XVII. THINGS IN GENERAL
XVIII. DEMOCRACY AND INDUSTRY
XIX. WHAT WE MAY EXPECT.
INDEX
· · · · · · (收起)
读后感
最近看了几本美国发展的书，值得借鉴。虽然与我们国家社会制度有所不同，但是就到的层面上说，企业家的社会责任是共通的。而这本《超级产品的本质》，就我看来，完完全全就是许多国内企业家所欠缺的部分，思考、创新、社会责任。 福特无疑是世界汽车制造史上的先驱，前几天去上...
评分1、他的初心——“制造一辆简单而且有强大动力的小汽车，不仅使其价格低廉，而且还要给汽车制造工人比以前更高的工资，这便是我当初的想法。”他其实一直也是在践行这件事 2、顺应潮流——“拉历史的车轮后退比顺应历史发展潮流而行动更费力气” 3、赚钱方式——不是通过压榨“...
评分美國人是天生的機械論者，具有不可思議的將複雜問題變簡單的能力。為人民服務，並因此實現人民的就業和自立，從而滿足人民生活需要；消除浪費，把成本和价格降到购买力以下，薄利多销，成就天下之大利。盘活现金，不靠金融借贷；福特的思想，有一點點墨家的味道。問題是，如何...
评分书评: 亨利.福特的自传， 号称是乔布斯的偶像 看之前，有着一点点期待 读完之后 居然连书摘都没有做 最近读了不少自传 忽然发现，自传的可读性的确不咋滴 成功的企业家，往往不善于写作 碎片化的回忆。在过去的时代背景下 价值也在流逝 就连大才子李敖的自传 用他自己的话说，...
评分“身为一个企业的领导，其最重要的目标就是付给在自己员工的工资要比同行的高。”“如果一个商人能把自己的事业建立在服务大众的基础上，那这样的企业不会在道路上磕磕绊绊，更不会迷失方向。”福特身上有着许多成功创业者的品质：独立自主、富有远见、充满激情、执行力强、...
用户评价
This book and Messrs. Ford are repeatedly mentioned in the book Brave New World.
评分This book and Messrs. Ford are repeatedly mentioned in the book Brave New World.
评分This book and Messrs. Ford are repeatedly mentioned in the book Brave New World.
评分This book and Messrs. Ford are repeatedly mentioned in the book Brave New World.
评分This book and Messrs. Ford are repeatedly mentioned in the book Brave New World.
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