Organising Knowledge

Organising Knowledge pdf epub mobi txt 电子书 下载 2025

出版者:Palgrave Macmillan
作者:Richards, Lyn 编
出品人:
页数:232
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出版时间:
价格:$ 129.95
装帧:HRD
isbn号码:9781403916617
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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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