Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write: Presentations that move ideas and action Memos and letters that get things done Plans and reports that make things happen Fund-raising and sales letters that produce results Resumes and letters thar lead to interviews Speeches that make a point
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What David Ogilvy highly recommended for PR people, it's easy to read and understand, just like what they want to express about writing. Not rocket science but it reminds me of some "common sense" in PR
评分本書試圖塑造齣一個言語層麵的“完美經理人”，這一意圖比論點論據更有趣。在職場中，形如“我不知道”這類錶達，意義特彆豐富，可惜本書卻很難展開想象#還是讀民族誌吧
评分What David Ogilvy highly recommended for PR people, it's easy to read and understand, just like what they want to express about writing. Not rocket science but it reminds me of some "common sense" in PR
评分What David Ogilvy highly recommended for PR people, it's easy to read and understand, just like what they want to express about writing. Not rocket science but it reminds me of some "common sense" in PR
评分#因為有如何寫email的部分，所以這本書不可能是1981年齣版的。
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